In the view of this editor, many business owners doing SEO cannot clearly tell the difference between whole-site SEO optimization and annual-package SEO optimization, and often conflate the two. Today this editor will briefly explain the difference between them.
Annual-package SEO optimization
Annual-package SEO optimization can be understood as an SEO optimization package service that an online marketing service company sells to an enterprise, and the great majority of business owners have already accepted this service charging model. So the "SEO optimization" here is nothing more than a standardized service package, just like the different monthly consumption packages China Mobile offers users — different monthly spending buys different service content or service scope. This kind of annual-package SEO optimization is generally a package drawn up by the online marketing company itself, for example, how many keywords to optimize and how many keywords to guarantee on the first page. The acceptance standard for the service is ranking the client's keywords onto the first page of the search engine (the specific search engine and the promised quantity differ from company to company).
Whole-site SEO optimization
Compared with the annual-package optimization above, whole-site SEO optimization is more comprehensive:
1) At present it covers all search engines. For market reasons, those doing the domestic market lean more toward search engines, while those doing foreign trade products use Google search;
2) It pursues rankings for more words across the whole site, expanding keyword rankings without limit — the more the better;
3) It does both popular words and long-tail words, and does not do words merely for the sake of doing words — the starting point is the return the website can bring the enterprise, not just keyword rankings;
4) It comprehensively improves all kinds of website metrics, such as the index volume, inclusion volume, and number of external links in each search engine — unlike annual-package SEO optimization, which only targets [keywords];
5) Starting from the whole site, it comprehensively increases the valuable traffic of the entire site, improves the website conversion rate, and raises the website authority. This is the biggest difference from annual-package SEO optimization: the annual package is limited to keyword rankings, while whole-site SEO optimization means, besides rankings, more words, better words, better rankings, higher authority, more valuable traffic, higher conversion rates.....
Putting the above together, we can see that whole-site optimization actually delivers greater value, so its cost and price are naturally much higher than annual-package SEO optimization. This is why many enterprises feel some internet companies quote too high a price — because they have lumped whole-site optimization and annual-package SEO optimization together. Of course, quite a few companies also use the banner of all-network marketing, all-search-engine marketing, and whole-site SEO optimization to inflate the package price of annual-package SEO optimization and deceive business owners who do not understand. This editor suggests that if you encounter such a case, be sure to look mainly at the content of the service: if it is only a promise about keyword rankings, this is generally an annual-package optimization package; if, besides doing words, they will also help you build website authority and promise to bring website authority up to a certain level, it is generally based on whole-site optimization. (Here let me explain the relationship between website authority and traffic and other parameters: when website authority is high, it is naturally easier to be indexed and to gain faster and better inclusion; high website authority means the whole site's traffic will after all be greater, and based on such a high-authority site, more keywords will naturally be given priority display and ranking by search engines.)
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