Hello everyone, if you are still not very clear about the nine steps of Google SEO optimization, that's fine. Today this site will share with you the knowledge of the nine steps of Google SEO optimization, including how to actually do Google optimization. We hope it will solve your problems, so let's get started!
I. How should Google optimization be done
1. The website structure must be simple to reduce the time Google spiders spend crawling; the process from the spider entering the homepage to crawling the terminal pages is best kept within 4 pages.
2. Make the website structure static; do not use structures that Google spiders dislike, such as JavaScript and Flash animations. A very obvious example is that many domestic foreign-trade companies make their website homepages into those extremely flashy animations.
Website page optimization accounts for 20%-30% of the factors affecting website rankings, so it is still very important. Optimization is mainly divided into the following parts:
1. Page title tag optimization; 2. Page description tag optimization; 3. Page keyword tag optimization; 4. Page image alt tag optimization; 5. H tag optimization; 6. Page URL optimization; 7. Page anchor text keyword internal link optimization; 8. Overall page content relevance.
1.1 The title has a character limit, generally within 50 characters; anything beyond that will not be displayed on the search engine results page.
1.2 The title content must include keywords, and different keyword strategies should be adopted according to the importance of the page. Generally, we put major keywords in the homepage title, secondary keywords in second-level directories, and long-tail keywords in product pages.
1.3 The keyword position should be placed at the very front of the title, because search engines allocate weight to the content at the front.
II. How to do Google SEO optimization
1. The question of how to do Google SEO optimization is too broad. Based on Lin Yongmin's years of Google SEO practice and tracking, and a comprehensive analysis of the optimization algorithms Google had published as of 2018, Google SEO optimization must start from ten major elements—interaction, brand, social, backlinks, pages, domains, sites, on-site spam, off-site spam, and special algorithms—which affect Google rankings through a total of 203 algorithm points. Only by optimizing according to these requirements can Google optimization results be sustained over the long term. But in actual operation, the weight proportion of each algorithm gives different rankings depending on the industry.
2. Employees listed on a company's official LinkedIn page
3. Google+ local address (now updated to Google My Business)
4. Authority of a Google+ user account (service has been shut down)
5. "Sponsored links" or other words around the link
6. Links from country-code top-level domains help local rankings
7. On-site internal links [counted as a single link]
8. Whether the keyword is at the beginning of the browser title
9. Friendly page layout [Webmaster Guidelines]
10. Useful content [high quality is not necessarily useful]
11. Use Google Analytics and Google Webmaster Tools
12. The above algorithms are a summary of Lin Yongmin's more than ten years of experience. Don't forget to click the like button in the lower right corner. Mastering the above algorithms requires risking everything for a chance at survival.
III. How to write a Google SEO optimization plan
Whether we are doing Google SEO optimization for our own website, for a company website, or providing Google SEO services to clients, the editor hopes everyone can prepare a detailed SEO plan before starting the Google SEO work. Don't be afraid of spending time—only by working with a plan can efficiency be greatly improved and results doubled with half the effort. Without a good plan, you may end up spending more time later sorting out your ideas. So how should a detailed Google SEO optimization plan be written?
Before building a website, the first thing we need to do is establish a clear positioning for the website, which will bring in customer groups with a relatively high conversion rate. Our purpose in building a site is marketing; only by focusing on one thing can we better present our website, and this way website content construction will also be relatively simple.
While doing SEO optimization, we must first confirm the final SEO goal of the website optimization. Only with a clear goal can we better arrange specific work.
This goal can be long-term and strategic, or short-term, but whether short-term or long-term, our goal setting must be premised on being achievable. Don't set a goal that simply cannot be completed, and then break the goal down into specific monthly, weekly, and daily stage goals.
The target audience consists of people at various social levels, whose use of computer networks is relatively inconsistent. To clarify the website's visitor group and promote on the Internet, you need to promote the brand of the disease treatment, promote the effects, and promote real-person, real-story word-of-mouth publicity; natural optimization results will be somewhat better than paid bidding.
Sun Tzu's Art of War says: "Know the enemy and know yourself, and you can fight a hundred battles without defeat." Before starting optimization, you must first understand the client's products and services, and research the situation of competitors' websites. The website's target group and services can be understood through the website or by communicating directly with the client. As for competitor analysis, the editor has also highlighted the following key points:.
1. Basic data: website age, indexed volume, indexing rate, snapshot freshness.
2. On-site optimization: TITLE design, description writing, emphasized text, paragraph headings (H1, H2, etc.), URL handling, link depth, use of Nofollow, optimization of directory pages and content pages, etc.
3. External data: quantity and quality of backlinks, site-wide backlinks, homepage backlinks, brand awareness.
I suggest everyone build a data model based on these aspects, record each item in detail, and write it into the plan.
III. Analyze the target group and determine website keywords
Analyze and understand the patient group, and determine which category the website's target users belong to. Different types of websites require different target users. The editor suggests doing precise customer marketing—don't do SEO just for the sake of SEO.
After determining the user group, begin researching and analyzing the client website's keywords. The principle for choosing keywords is to be guided by the website's users, analyzing from the user's perspective what keywords they would use to search for the website's products and services. At the same time, communicate with the client to confirm the website's keywords. The core keywords of the client's website do not necessarily have to be popular, but they must be precise!
As for methods of analyzing keywords, the Google optimization editor suggests starting from the following points:
2. Keyword mining tools: here we especially recommend Baidu's backend keyword query tool and Aizhan's keyword recommendation and mining tool.
As for how to formulate a website's SEO optimization strategy, here the editor will briefly introduce it from two aspects: on-site optimization and off-site optimization:
Generally speaking, early-stage websites will have unreasonable aspects and need to be modified according to the key points of SEO optimization. Here, the editor will briefly introduce the following key points:
The website structure must be clear and the layout reasonable; reject bloated code, reject large amounts of JS scripts and FLASH animations that affect the website's loading speed, and make column settings clear and easy to see so visitors can browse clearly and understandably.
As for the website's links and internal links, you need to do the following:
a. Change dynamic sites to static or pseudo-static (requires technical support)
e. Unify URLs, use absolute paths, and implement 301 redirects properly.
The benefits of doing this are: convenient browsing between pages, improved search engine crawling efficiency, and concentrated themes that give the keywords in that theme a ranking advantage.
For a professional SEO practitioner, I suggest you also pay more attention to some SEO optimization details, such as:
a. How titles are written, and the ALT tags of images.
b. Reasonable layout of keywords and keyword density (in titles, tags, and description text), and the setting of descriptions.
d. Secondary navigation, targeted anchor text, and bolding the anchor text that appears for the first time on an inner page.
e. Ensure the relevance of page content, and keep updating with original article content.
(4) Analyze the keywords of competitors
a. Look at the site's internal and external links — whether the external links are strong, and whether anchor text is properly done in internal-link articles.
b. Look at where the keyword sits in the title, whether it appears on the homepage and repeats there, and whether the site is actually built around this word.
d. The distribution positions of the keyword, and the URL links (whether the main domain or an inner page is doing the work).
e. Look at the site's scale, the domain's age, its indexed page count, and its update mechanism.
(5) Add a sitemap and make the 404 error page well
Once the spider enters the site, the sitemap serves as a good guide, making it easy for the spider to reach every corner of the site; so we should build a reasonable sitemap according to the needs of SEO optimization.
The other thing is the 404 error redirect page. As for the 301 redirect file and the 404 page, many people simply don't do them, and some webmasters don't actually return a 404 status code; in fact, these two pages are still quite important — they serve a notification purpose.
Off-site SEO optimization for a website is mainly carried out through external link building, and the main channels are: reciprocal links, blog comments (guestbook messages), forum signatures (posting), Q&A platforms, encyclopedias, and classified information promotion.
Here I'd like to share with you some of the methods and platforms I often use for external link building:
(1) Blog comments (messages) and self-built blogs — 新浪、搜狐、天涯、网易、百度空间、和讯.
(2) Forum signatures and posts carrying some keywords and links — industry-related forums, webmaster forums
(3) Promotion through classified information — 58同城、赶集网、百姓网、今题网、易登网、列表网、百业网、久久信息网、城市分类信息网、中华企业录、马可波罗、机电之家, etc.
(4) Encyclopedias — 百度百科、搜搜百科、互动百科
(5) Q&A — 百度知道、雅虎知识堂、天涯问答、搜搜问问、奇虎回答、新浪爱问知识人 as well as 贴吧)
(6) Value the spread of the brand and information (publishing site advertorials and related recruitment information, etc.).
(7) In articles, appropriately point relevant keywords to authoritative websites to raise the site's trustworthiness in search engines.
In addition, I'd remind every webmaster or SEO practitioner that there are some precautions to pay special attention to when building external links for a website, for example:
(1) Include keywords in the link text, and pay attention to diversifying the keywords.
(2) Try to exchange links with highly relevant sites whose PR is greater than your own site's, and the fewer outbound links the other side has, the better.
(3) Pay attention to the diversity of external link anchor text.
Generally speaking, the staff an ordinary website needs to have is: 2 website editors and 1 external link specialist.
They edit original and pseudo-original content for the website's articles, write original articles and stories on news events, blogs, Weibo, etc., and obtain information for the site and rewrite it.
Pay attention to the publishing frequency of website content, update the content of website sections on a regular schedule, and guarantee a fixed quota of more than 10 article updates every day.
Mainly carry out promotion on off-site forums, blogs, Weibo, events, etc., publish and update content in set amounts every day, keep pace with the update frequency of the main website's content and events, track and maintain the published content, statistically analyze the publishing results, look for website external link exchange cooperation, compile statistics on website traffic and analyze keyword data, regularly rectify existing website problems, and at the same time collect visitor information for statistical analysis.
After the website has been operating for a period of time, as a professional SEO practitioner, what you need to do is analyze and evaluate the results of the website's SEO optimization; monitoring the results lets us clearly understand the return on investment of this round of SEO work, what needs improving, and so on.
1. Compile website visit data, analyze the resource information of visitors, and analyze and summarize the ways to increase traffic.
2. Statistically analyze the keywords you target, sum up keyword popularity across different times and spaces, and continuously analyze and improve the keywords that produce results for this site, especially when activity events are having an influence.
Statistical data analysis includes analyzing the traffic statistics system and server logs; through analyzing this data, you can likewise learn the benefits the whole SEO plan produces, including customer conversion rate, which keywords have high conversion rates, the selection of new keywords, and so on.
Plan work with results-oriented thinking, break down SEO goals into annual goals, quarterly goals, monthly goals, weekly goals and daily work, so that the work is clear at a glance and work efficiency improves.
In addition, the most important thing in doing SEO is real practice — without real practice everything is nonsense. A scientific and reasonable SEO plan can help us achieve twice the result with half the effort in our work, but no matter how good an SEO plan is, if it isn't executed, it's all empty talk!
OK, that's the end of the content on the nine steps of Google SEO optimization and how to do Google optimization. I hope it's helpful to everyone.
谷歌SEO
