How to Avoid Website Over-Optimization Problems

　　But everything calls for moderation, and the same goes for SEO optimization of a website. If a site is over-optimized, it may backfire, causing keyword rankings to drop and, in serious cases, even getting the site dropped by Baidu. So optimization must never be excessive. How, then, do we avoid the problem of over-optimization?

　　Point one: do not bring in an excessive number of external links

　　External links play an important role in website rankings, but that doesn't mean importing external links in excess is advisable — importing external links needs to be a gradual process. You can't import a large number of external links all at once; otherwise the search engines will think you are **, and in serious cases it may even lead to the site being terminated. So we only need to keep bringing in a fixed quantity of external links each day, and avoid importing too many at once.

　　Point two: use mass-sending tools with caution

　　Bulk tools are certainly good, but using them excessively defeats the purpose, so we must not overuse them. When we optimize a website, our best choice is still to optimize according to the corresponding rules.

　　Point three: don't place hidden links

　　Hidden links only produce short-term results. But after a long period, a site's rankings are bound to drop very severely.

　　Point four: control the junk content on your website

　　When a website has a lot of junk content, the user experience is bound to be poor. In that case, no matter how much content you publish, it means nothing to users, and search engines place great importance on users. We suggest you spend time writing meaningful original content — this helps us optimize website rankings, and it is also the best way to generate high-quality external links, while your website content will make readers want to read it.

　　Point five: update regularly

　　To maintain good rankings for a website, it is necessary to give search engines a new area of content to capture each time they arrive, which means the site is alive — that is, activity is very important for a website, so a webmaster must frequently update the site to maintain its rankings.