Many people are very curious: is doing SEO optimization on an aged domain really going to get twice the result with half the effort? Because many friends working in this industry — whether from hearsay or from what they learned at training institutions — all affirm that it is. There are certainly advantages, especially for domains that were used for ten or twenty years in traditional industries and have never been penalized by search engines.
I. Let's analyze a few advantages of aged domains:
1. Search engines place a higher trust value on aged domains
The age of a domain — actually, all the so-called SEO optimization we do is nothing more than to satisfy the search engines' trust rating for a site (the score of the site's domain and the score of its pages). The reason aged domains optimize well is that search engines place a higher trust value on them. For example, in a village committee election, older and more experienced villagers have a stronger competitive edge than adult villagers.
2. The reason aged domains enjoy a natural advantage is inseparable from the value of the domain's SEO historical data, such as backlink data and indexing data. Using an aged domain's historical backlink data allows a new site to quickly get spiders to crawl it through those backlinks, thereby rapidly improving collection and rankings. Fairly high-value historical data is in effect equivalent to your already having built many backlinks; with almost no backlink building needed, you can rank for a certain number of keywords.
3. Special types of aged domains are the core point about aged domains. When a website is first established, search engines dispatch spider programs to crawl each of its pages and then classify the site, for example as an enterprise site (XX industry), a government site (XX agency), or a school site (XX training institution or XX school). These sites are called special aged-domain sites, so search engines attach greater importance to them; domains of government and school sites, for instance, enjoy special bonus weight.
4. Compared with new domains, aged domains inherently have the advantage of high PR, since Google's PR updates have stalled, while new domains, no matter how hard they try, have a PR value of 0.
5. Built-in publicity: if the domain was used by someone before and has now come into your hands again, then this domain of yours comes with built-in publicity. The previous users of that domain will bring some traffic to the business you are now engaged in — publicity that requires no effort at all.
II. Points to note when choosing aged domains
1. If a domain was registered 10 years ago but was never used to build a website, then this domain is actually a new domain. An aged domain must have SEO historical data; you can use domain-mining tools to dig up domains with valuable SEO data, then purchase them, and by building new sites on them, achieve rapid keyword rankings.
2. When mining aged domains, the higher the relevance of the aged domain, the more beneficial it is to the new site's SEO optimization, so when mining aged domains you can choose domains with higher relevance.
3. When choosing an aged domain, be sure to avoid domains that were used for gray-industry websites. If an aged domain was used for gray-industry keywords, then such an aged domain not only fails to help the new site's SEO optimization but will also have a negative impact on website optimization.
That is all the content of "What are the advantages of building a site on an aged domain? What needs attention?" — offered only for webmaster friends to exchange and learn from one another. SEO optimization is a process that requires persistence, and I hope we can all progress together.
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