In order to optimize a website's search engine performance, professional SEO practitioners strongly recommend converting dynamic web pages into static ones. Static pages are indeed a very good optimization strategy. At present, in web page optimization strategies, there are two kinds of static pages: truly static pages and pseudo-static pages. Earlier, we already discussed pseudo-static pages and how they are generated. Today, the focus of this online lesson is on the advantages and disadvantages, for SEO website optimization, of generating truly static pages. Compared with the pseudo-static URL rewriting used by programs such as WordPress, Z-blog's true static pages offer more advantages. Search engine spiders, like servers, can respond, if modified, with the Last-Modified header and correctly return a 304. By default, only real static HTML files can do this. Search engines can correctly determine whether a file has been updated and when, reducing the losses caused by duplicate crawling. This can also speed up the client's loading of web pages, since files such as CSS and JS usually only need to be transferred once. Visiting multiple pages can effectively improve the user experience.
1. Access speed is relatively faster than that of dynamic web pages.
When the volume of data is equal, static web pages download faster than dynamic web pages. For users and search engine bots, this is a very friendly performance characteristic. Especially if your site has very high traffic and a very large volume of data, the page download speed at that point is extremely important to your site.
2. It enhances the controllability of web pages and reduces the similarity between pagesNetwork promotionis a promotion method that takes an enterprise's products or services as the core content, builds a website, and then presents that website to netizens through various free or paid channels; network promotion can achieve great results with small investment.
In the process of compiling statistics on web pages, such a function is generally designed in. You can manually enter the name of the static web page to be generated. This is beneficial for search optimization. For example, when the editor downloaded WebCEO, the selected file name was: webceo-Download. It ranked third in Google search. You can take a look. WebCEO appears in all of the top three search results, and it is thickened in the URL and in Google. This shows that Google still has to take this into account. On the other hand, the file names of dynamic web pages are usually "Download.aspx?id=123", with no processing applied. Such a file name is certainly not as good as the previous ones.
Likewise, we can also manually control HTML tags such as title, keywords and description. By increasing the controllability of these page elements, we can reduce the similarity between web pages, and search engines will also index more pages. Admittedly, static web pages have certain advantages, but through practice, the editor has also found that it is not that static web pages are 100% good. However, the editor here also wants to remind everyone that whether to implement static web pages depends on the specific environment. If applied inappropriately, not only will it fail to achieve the optimization effect, it may also bring you a lot of trouble.
1Network promotionReview each of your promotion plans and ad groups to see whether there is room for optimization. We strongly recommend that you start from the purpose of promotion, set up different promotion plans for different promotion goals, and group keywords with similar meanings and identical structure into the same ad group, write creatives for the keywords, and control the number of keywords in each ad group to ensure a high degree of relevance between those keywords and the creatives. In particular, try to ensure that a wildcard is used in every creative. For details, please see the related questions and tips on account structure. Generating static web pages will increase the burden on server space.
Some people estimate that the content of an article is about 5K to 10K, while other code will take up 2K to 4K, so one file will increase by about 15KNetwork marketingis a component of an enterprise's overall marketing strategy; it refers to the various activities carried out to achieve the enterprise's overall business goals, using the Internet as the basic means to create an online business environment. Among these, many means can be used, such as E-mail marketing, blog and Weibo marketing, online advertising marketing, video marketing, media marketing, paid search promotion marketing, SEO optimization ranking marketing, and so on. For a database of 300,000 articles, 3.6G of hard disk space would also be needed. Although hard disk capacities are growing ever larger nowadays, once the volume of data on a site reaches a certain level, we have to take this factor into consideration.
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