For beginners who have just started doing SEO optimization, the notions of "qunzhan" (site cluster) and "zhanqun" (site network) are certainly a bit fuzzy—literally they seem to differ very little, but in fact the difference is quite large. So today let's explain what the differences between a site cluster and a site network actually are.
1. What is a site network (zhanqun)?
One person registers dozens or hundreds of domain names, binds them to the same set of programs, and automatically scrapes and generates a batch of websites—these are a site network.
2. What is a site cluster (qunzhan)?
One person builds one website well, finds that its rankings and inquiry results are very good, and then uses the same method to build another batch of websites—this is a site cluster.
3. The difference between a site cluster and a site network
A site network is like posting small ads in bulk across the internet using independent domain names, while a site cluster is like opening multiple chain stores on the internet. What are the characteristics of chain stores? A unified supply chain, unified management, unified staffing, but occupying different commercial locations and capturing different traffic entrances. A site cluster—especially a premium site cluster—follows the same model.
4. How should a website site network be built?
1. Layout of the site network
If conditions allow, you can build more sites, and each site should maintain its independence. You can set up one main website and have the other websites link to it, but the other websites should not link to each other—this way the effect of the main website can be greatly enhanced, while also driving the overall improvement of the other sites. Although mutual linking among the other sites can make rankings faster and better, it is easy to detect, so pay attention to this.
2. Build a keyword library
The purpose of building a site network is to seize more and more precise search traffic from search engines, so depending on whether the goal is exposure or conversion, you can lay out a large number of keywords around the company's business or products and build up your own keyword library in depth. Broad industry terms can achieve brand exposure, while long-tail keywords can achieve precise conversion—killing several birds with one stone.
3. Content scraping
Site network optimization lays out a large number of keywords, so it definitely needs a large amount of content for support. Of course, you can also use programs to achieve automatic scraping, but the content is often crudely produced and easily touches on sensitive content, so doing a website site network well also places certain demands on scraping techniques.
That is all for "Are site clusters and site networks different? What are the differences?"—provided solely for webmasters and friends to interact, exchange and learn. SEO optimization is a process that requires persistence, and I hope we can all make progress together.
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