The effectiveness of SEO optimization is, for the most part, still measured by the keyword rankings of a website. So for many internet companies, the result of optimization is not checking conversions but checking keyword rankings — after all, the value of a website's products or services is not something an optimizer can decide. So how do you get a website's keyword rankings up? And why does it feel like a site has done well in every aspect of website optimization, yet its website optimization keywords still won't rise? What are the reasons?
1. Web page snapshot issues
When doing keyword optimization, you should pay more attention to the issue of the website's web page snapshots. So how much impact do web page snapshots have on website rankings and the related weight? Does the update speed of web page snapshots affect rankings? When updating website content, is there a certain regularity, and are the articles original, as well as issues like article internal links?
2. Website server issues
After monitoring the website every day, you will find that there is always a period when the website cannot be opened, or opens very slowly, and the backend cannot be accessed. This shows that the web server problem is still quite significant, and the website will also have similar problems from time to time. The website sometimes cannot affect the crawling of search engine spiders. Website server errors causing incorrect website login methods may also reduce the probability of search engine spiders entering the website.
3. Article content update issues
Although this website is updated every day, the originality of the articles is not high — they are pseudo-original. Pseudo-original content is now popular in SEO, but after all, pseudo-original is "pseudo." With the adjustment and updating of search engine algorithms, we have found that search engines are paying more and more attention to website content. Recently, we have also found sites that are frequently demoted and penalized by search engines due to website quality problems. Because search engines have recently been very partial to websites with high creativity, their weight is also very high, so it is still recommended to produce original content as much as possible in the future.
4. External link issues
Checking the work log, we found that the link quality is poor. Looking at the external links sent in October, if they are all forums, new resources are rarely replaced. Many of the forums are old forums from before, the quality of these forums is not very good, and the external link resources are not very relevant. Some of what was posted is in entertainment sections, which directly affects the entry time of web page snapshots on their websites and the website weight. Add to that the website server problems, the website cannot be opened, and there are too many friendly links.
The above four factors are the reasons I derived, through analyzing this website, for why the keyword website rankings cannot be brought up. We advocate using white-hat SEO to obtain good keyword rankings. I believe this website only needs to solve the above problems one by one. Starting with white-hat SEO, producing high-quality original articles, and publishing high-quality relevant links — I believe this will take a long time.
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