When everyone first starts learning SEO, most of the work you do is off-site SEO — for example, publishing external links and exchanging reciprocal links. But after working for a while, everyone ends up getting involved in on-site, inner-page SEO optimization. So what exactly does optimizing a website's inner pages include? Today I'd like to share some on-site optimization knowledge with you.
Optimize the inner-page layout of the website
Before a website even goes live, you need to start thinking about its layout. Use whatever layout fits the user experience. Add category directories to the website template, display different information on different inner pages, and make sure the inner-page layout includes a link back to the homepage. Or something like this: "Your current location: 'Some SEO > Some SEO Learning > What Does Website Internal Optimization Include? Sharing 3 Methods'" — use a layout like this to improve the user experience.
Optimize the inner-page titles of the website
People often set the website's title to the marketing site's keywords, and set the H1 tags to long-tail keywords related to those keywords. But for inner pages, these H1 tags don't need to be set as long-tail keywords. When search engines crawl inner pages, if an inner page has no complete title, they will randomly grab data from the page to use as keywords — that kind of crawling is meaningless to you, and the inner page will never get indexed.
So you can set the H1 tag of an inner page to the title of that inner page, which makes it easier for search engines to crawl and index it.
Optimize the content quality of inner pages
If you want your website's inner pages to be indexed quickly, the best approach is to improve the quality of those pages — high-quality content pages are scarcer as far as search engines are concerned.
Suggestion: use Baidu Analytics for data analysis, adjust the pages with high bounce rates, and improve content quality.
Once the inner-page layout is set up properly, the SEO staff should also do a good job of streamlining the pages, so users can freely find the additional inner pages they want. That way, updated information on inner pages will also get PV, and search engines will grant weight to inner pages with high user experience just the same.
That's all for "How to Do SEO Optimization for Website Inner Pages Well?" — it's for webmasters to interact, exchange ideas, and learn together. SEO optimization is a process that requires persistence, and I hope we can all make progress together.
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