
People often say that as long as search exists, search engine optimization will never die. So which searches can it be applied to? Which searches need website optimization?
1. Search engines
No need to say much about this one — website optimization is a job that grew out of search engines, and common search engines include Duniang and others. Clearly, website optimization is needed on this platform.
2. Apps
This was a fairly popular platform about 3 or 4 years ago. The emergence of all those apps created a need for usage volume, so ASO became something in demand, and ASO is also a place suited to the development of website optimization. As for ASO optimization, see the earlier article on how ASO optimization should be done, and some content about ASO to share.
3. The major self-media platforms
Including:
A certain news app: besides displaying content, many users also search for content on it, and in the search box we often see recommendations of popular content. So how do we get our content shown first in search results? This is one of the search places.
A certain short-video app: short video is an extremely popular app right now, and users on this platform also search for results — for example, people around me at Congxin website optimization have used this platform to look up how to cook a certain dish.
Official accounts: this one also has search and search results. To get our content displayed further forward and seen by users through search, we need to understand search on this platform too.
A certain Q&A platform: this knowledge-sharing platform has an even larger number of users searching for content through it, so if you want your content to get priority exposure, mastering search techniques is likewise very important.
A certain lifestyle-sharing app: quite a few beauty brands have gained a large following through this platform, and besides the natural display of content, many users search for answers here — just as I at Congxin website optimization have searched for affordable eyeshadow, He Jiong's nougat recipe and other related keywords. So how do we get our content shown first in search on this platform? This is likewise an important search position.
……
As long as search doesn't die, search optimization will keep being in demand. These platforms hold enormous amounts of content, and if we want our content to be seen, it needs to appear earlier in search results. So what factors affect where content is displayed?
Number of comments? Number of shares? Number of likes? All of these are factors that affect whether our content is shown first. And besides these, what other factors affect our content's ranking? These are exactly the knowledge points website optimization excels at, and therefore also directions website optimization can focus on developing.
For the development of website optimization, all of the platforms above are actually places where website optimization knowledge is needed. So when we get to know each platform, we should do it the same way we get to know a search engine — know what its working principles are, know which factors affect search result rankings — and start from these aspects to get our content more exposure.
Finally, for website optimization, as the market changes, platforms may change too, so don't fix your eyes only on the work we're doing now; pay more attention to changes in the market and the environment.
That's all of "What specific areas require SEO optimization?" — it's for webmaster friends to interact, exchange and learn together. SEO optimization is a process that takes persistence, and I hope we can all make progress together.

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