How can a new site quickly get through the observation period?

　　Every website starts out as a new site, so SEO optimization for a new site is actually the most important thing. Because search engines apply an observation algorithm to new websites, you must get through this new-site observation period if you want to optimize well. Today, the editor will explain how to carry out SEO optimization for a new website.

　　1. First, adjust the website's TDK

　　The first thing to look at is the website's TDK. The title usually includes your professional keywords along with the company or product name. Needless to say, keywords are important for website optimization. Be sure to choose your keywords carefully. In addition, the website description should be combined with the keywords and had best not be overstuffed, as that easily provokes search engines' displeasure.

　　2. Adjust the website's internal structure

　　This step is about adjusting the website's code and structure. Remove redundant code and slim down the page size. The website structure should be adjusted reasonably, and it is best to use a tree structure to standardize the website's hierarchy. In addition, tag usage on the website also needs to follow nesting rules. The H1 tag is very important, and spiders usually crawl the H1 tag first. But this tag may only appear once; more than that will affect crawling and rating.

　　3. Adjust the website's robots file

　　To allow crawlers to crawl your website or links, you can use robots.txt during website optimization to induce crawlers to crawl the pages. This file has many functions: it not only helps with website crawling, but also prevents spiders from crawling certain sensitive pages.

　　4. Use nofollow reasonably

　　The nofollow tag is used to prevent weight from being passed to links on a web page, and it has a profound impact on filtering certain links. You can use nofollow to block pages that are not meant for ranking. You can add nofollow to some unimportant hyperlinks to help concentrate authority on the website's homepage.

　　5. Use alt for website images

　　The alt tag is the description of an image. Because search engines cannot truly understand the meaning of an image, the alt tag can help the website understand what the image represents, thereby helping the website crawl.