The internet is developing quickly. If we cannot keep pace with the mobile internet, we will sooner or later be eliminated. Therefore, to carve out more traffic for ourselves, using target keyword optimization for a website is one of the marketing and promotion methods many companies choose. So how do you determine the target keywords for SEO optimization?
For example, if we want to build a website selling outdoor products, we first have to analyze how many indexed keywords this type of website has, and how to carry out competitive analysis. Here we need to learn how to analyze the competitiveness of a keyword. Some friends believe that a keyword with a high index is necessarily highly competitive; that understanding is not accurate.
What the SEO industry currently recognizes as the measure of competitiveness is analyzing how many homepages appear on the first page of the search engine results page. The more websites that are optimized using their homepage, the more competitive the keyword. In the figure below, searching for the keyword "outdoor products", apart from paid bidding rankings and Baidu's own products, the top three on the first page are all website homepages, which shows that the keyword "outdoor products" is relatively competitive. Webmaster tools also developed keyword competitiveness analysis tools based on this same principle.
Only after learning keyword competitiveness analysis can we determine the target keywords suitable for website optimization. In the early stage of website construction, a site's weight is low; if we directly choose highly competitive target keywords, the hope of those keywords reaching the first page of search results will be very slim. If the website cannot get onto the first page of search results, search engines cannot judge the search bounce rate, and our website will never have a chance to stand out.
Summary: the editor's advice is to choose less competitive keywords in the early stage of website construction, then adjust the keywords later according to how the site is performing. Some friends worry that adjusting keywords later will lead to punishment by search engines; such concern is unnecessary — as long as the keyword adjustment is reasonable, there will be no penalty. As for how exactly to adjust them, the editor will explain in detail in a later article.
That is the full content of "How Do You Determine the Target Keywords for SEO Optimization?" — it is provided solely for webmaster friends to interact, exchange and learn together. SEO optimization is a process that requires persistence, and I hope we can all make progress together.
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