Having a website's ranking demoted is a fairly common situation in the process of website marketing. Usually, excessive website optimization or an unreasonable layout will cause a website to be demoted by search engines. As a marketer, how do you check whether a website has been demoted?
1. Only the homepage remains indexed
This manifestation of a demoted website is an "upgraded version" of the situation above: when you check the pages indexed for the website, only the homepage is left. Apart from the fact that many new sites, even after a long period of optimization, still only have their homepage indexed by search engines, this kind of demotion can basically be taken as confirmation that the website has already been k-ed;
2. Indexed pages disappear completely
Just imagine: a website had some pages indexed by search engines, and then overnight they all vanished. Perhaps this is a problem with the search engine itself, but it is even more likely to be caused by unfavorable factors of the website itself. From being indexed to having nothing indexed at all shows that the website has been "completely" and "preliminarily" abandoned by this search engine;
3. The number of indexed pages drops sharply
Under normal circumstances, small fluctuations in the number of indexed pages are normal, especially for medium and large websites. But when the number of indexed pages decreases massively in an instant, this is obviously also a manifestation of a website being demoted;
4. Large fluctuations in the rankings of a single keyword or multiple keywords
If a website has consistently used white-hat SEO optimization techniques to optimize the site, it is rare for multiple keywords to drop sharply at the same time. When most of a website's keywords decline across the board in rankings at the same moment, this is obviously very abnormal;
5. The site or domain command does not place the domain in the first position
site and domain are both advanced search engine commands, though of course domain does not apply to every search engine. Under normal circumstances, when you use the site or domain command on a domain, the website's homepage will appear in the first position of the search results. Therefore, when the website's homepage is not in the first position, it shows that the search engine has demoted the website. Some people call this manifestation of a demoted website "the homepage sinking to the bottom," which is a kind of warning of k-ing a site.
The above is the entire content of "How to Judge Whether a Website Has Been Demoted by Search Engines?" It is provided only for webmasters and friends to interact, exchange ideas, and learn together. SEO optimization is a process that requires persistence, and I hope we can all make progress together.
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