For friends who have just entered the SEO optimization industry, determining a website's keywords is an even more painful matter — you want to target this keyword, then that one, and in the end you fall into an endless tangle. Below, the editor will teach you how to determine which keywords to use to optimize your website.
1. Understand the user persona
When choosing keywords, you need to consider what users think and learn to think from other people's perspective. Reverse analysis of users' purchasing behavior can help you determine: 1. Which user groups do you want to reach? 2. What information are they interested in? 3. What search terms do they use to find the information they want? Who the customer is matters crucially — that is why you need to clarify the user portrait and identify the demographic and psychological characteristics of the users you want to reach.
2. Search according to the industry the company operates in
Search the main keywords of the industry; the websites on the first 5 pages of search results can basically give you a summary of the industry. For example, the first few pages for website operation and hosting are basically some website building companies and marketing website building companies, including 5 paid promotions, which shows the level of keyword competition; the websites you are familiar with, including their site building time, professionalism, site scale, main keywords, etc.; what type of websites are the top ten websites in this industry? Portal websites? Corporate websites? Bidding websites? Personal websites? If they are bidding and industry websites, the commercial value of the keyword is very strong.
3. Analyze competitors' websites
Peer websites can be said to be the predecessor of online marketing. Fully understanding your competitors is also very beneficial for determining keywords. You can use webmaster tools to query competitors' TDK. The title and description will contain the keywords. You can also learn reference data such as site collections and backlinks. By analyzing competitors, you can give full play to your own advantages and avoid a lot of trouble.
4. Use Baidu related search terms
For example, if you search for a keyword, search "seo", and then click search. At the bottom of the search page there are related searches. The terms that appear in the related search positions are usually terms with a large search volume and high recent search frequency, so this method can also be used to find core keywords.
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