What are the reasons a new site's rankings suddenly disappear?

　　Some webmasters who have built a site before may run into this kind of situation: they have just finished a new website, and after a lot of hard work they have finally gained some — even quite decent — [rankings], when suddenly one day, without any warning at all, the site's rankings disappear entirely. The little bit of self-confidence they had just built up takes a severe hit from the search engines, and many people simply cannot stand it; it leaves a serious psychological scar on their SEO path. They cannot figure out what is going on at all, nor do they know how to respond properly.

　　However, suddenly entering the sandbox after having rankings is a special case. The main cause is probably that the site has been judged by the search engine to be over-optimized, or to be cheating. We really shouldn't get too anxious or depressed about this: as long as we adopt some steady optimization methods over the next period of time and show goodwill toward the search engine in every respect, we believe the rankings will come back one day. The specific measures are none other than the following:

　　1. Remove those friend links with poor rankings, or friend links that show signs of cheating.

　　2. Keep building for the website every day, and don't make the purpose of the building too obvious. For example, only building external links to the homepage, or building backlinks in a half-hearted, on-and-off way — three days fishing and two days drying the nets.

　　3. Do less of those backlinks that are too "effective," such as anchor texts. If a new site has too many anchor texts pointing to the homepage, it looks very unnatural, especially when the anchor text is too monotonous.

　　4. This one is very important: it is best to persist every day in filling the website with good article content, and content with high originality and strong value is preferable.

　　5. Drive more traffic to your own website. Traffic is the foundation of a website's value; generally speaking, the better the website, the higher the traffic, and the worse the website, the lower the traffic. The search engine's evaluation of a site is also based partly on this.

　　6. Eliminate traces of over-optimization on the site — for example, the density on the homepage, the site's internal links, and so on. Off-site, unnatural backlinks and clicks are also aspects that urgently need to be abandoned.

　　If none of the above applies, then you need to pay attention to the website's content. Generally speaking, search engines give new sites a two-month new-site protection period. During this time indexing is relatively good, and you can also get decent rankings — it is support for new sites, and also a test. If during this protection period the website's content is not very high-quality and cannot provide a good search experience, then after two months it will be knocked back to its original form, and the protection for the site will be withdrawn. At that point it is very normal for the site's indexing to drop, for pages not to be indexed, and for rankings to vanish. For SEO, before a site goes live you must prepare a large amount of high-quality content so that you can get the best results during this new-site protection period. Once the protection period has passed and overall metrics decline, the only option is to keep insisting on raising the quality of the content. SEO optimization requires persistence; results cannot be seen in a day or two, and you must never change your strategy frequently.

　　The above is the full content of "What Are the Reasons a New Site's Rankings Suddenly Disappear?" It is only for webmaster friends to interact, exchange, and learn from one another. SEO optimization is a process that requires persistence, and I hope we can all make progress together.