What techniques and methods can quickly improve website weight?

　　Website authority (weight) has always been a rather mysterious thing, because much of what people call webmaster authority and the authority scores in webmaster tools are just values produced by third parties. Search engines have also stated that no such thing as search engine authority exists. But we can say with certainty that search engines do assign sites a rating for how popular they are with users, and that is what we are talking about today as weight. The higher this rating, the better a site generally ranks and gets indexed. So today let's talk about: what tips and methods can help a website quickly increase its authority?

　　1. Once your site positioning is set, start doing keyword analysis, choosing target terms, and mining long-tail keywords, then lay them out across your homepage and inner pages. The choice of terms determines how far your site can go — with the same optimization effort, well-chosen keywords can mean a 2–5x difference in traffic.

　　2. Optimize your site structure.

　　A consistent site structure is an important part of optimizing a website. To earn search engine trust, when building our site structure we must optimize it in line with the search engines' requirements. This includes writing the robots file correctly, setting up 404 pages, implementing proper 301 redirects, and laying out a sitemap file. The site's navigation and code should also be clear and concise. URL levels should be shallow, and static URLs should be used. These are some of the methods for optimizing site structure — if changes are needed, they should all be made in one go to avoid too many separate changes having an outsized impact on the site.

　　3. Inbound external one-way links and friend links play a big role in raising a site's authority; quality over quantity is recommended, since if a friend-link site is penalized by a search engine there is a risk of being penalized along with it.

　　4. Maintain a relatively high frequency of publishing articles on index keywords — that is, keywords that reflect demand. To reach weight 1, publish 1–3 high-quality articles a day; to get to weight 2, you need 5–10. The higher the weight you want, the more content you need.

　　5. Don't use software to stitch together content updates. You can use AI tools as an aid — swapping in synonyms, lightly adjusting sentences, and so on. Stitched-together, jumbled articles read awkwardly and are logically muddled, which lowers the search engine's rating of your site. Keep a certain amount of original, valuable articles.

　　6. Lay out a large number of long-tail keywords.

　　Many webmasters only focus on their site's primary and secondary rankings when building a site, thinking that if they get the main terms ranked they're done. That's actually a misconception: if a site's weight is to keep rising, the incremental growth comes from its long-tail keywords. When a search engine crawls a site, if the site has a large amount of content and information, that means the site is fairly comprehensive, and your trust rating with the search engine goes up too. So if we want to raise our site's weight, we must lay out a large number of long-tail keywords.

　　7. Deliberately build your own brand terms. Making a website a brand is an effective way to raise its weight — a brand builds a site's authority and trust. So you can expand your site's reputation and visibility through advertorials, self-media accounts, online events and the like.

　　That's the full content of "What tips and methods can help a website quickly increase its authority?" — it's for webmaster friends to exchange and learn from one another. SEO is a process that requires persistence, and I hope we can all make progress together.