How Should Website SEO Optimization Be Done?

　　Website optimization roughly covers 4 directions: internal structure optimization, content optimization, internal link optimization and external link optimization. You can optimize along these main directions.

　　I. Internal structure optimization

　　1. Optimize the TDK

　　The TDK here is not just for the home page, but also for the TDK of category pages and article pages — this is also why you can choose custom tags when building the site... T is the title, the title of the website, very! Too heavy! Yes! If the TDK is worth 10 points, T should account for about 7 of them. The title is the first thing the spider sees, that is, the first impression. The title must contain the keyword, that is, the website's function, what product or service the site is doing, with smooth wording and no keyword stuffing. The description, the website description, is a supplement to the title... grams or keywords. The TDK of category pages and article pages can be found in the advanced settings of the specific category in the backend.

　　2. Hierarchy

　　How many levels it takes to open a page — this is overlooked by many sites. It is recommended to keep it within three levels to reduce the spider's crawling time.

　　3. Keyword layout and density

　　Find the click hot zones based on the user's page click heatmap, then deploy the keywords to the corresponding positions, i.e. the F layout. The keyword density within a page is 2%–8%; this is only empirical data and not necessarily accurate.. 5. Four words: TDK tail or anchor text. 6. Site navigation: main navigation, secondary navigation and breadcrumb navigation, including keywords, highlighted, using plain text, and consistent with the corresponding TDK.

　　4. Keywords include core keywords, traffic words, conversion words, long-tail words and short phrases — how should these be laid out

　　Personally, I think you can put the core keywords on the home page (the words with the highest search engine index or), some precise words on the second-level pages (with a search engine index, but a low one), and short phrases directly on the third-level pages (no search engine index, but some Q&A words, regional words, price words and manufacturer words that provide solutions). Lay them out this way, then use internal links to interconnect these keywords.

　　II. External link optimization

　　One principle is content relevance and gradual progress. Many people frantically add links in order to increase links quickly, but that is exactly why their weight does not rise... The way out for links is mainly adding links, but look at the quality of the friend links you add, including the PR value and whether there are nofollow and other tags. A normal site has about 30 friend links. If a friend link you add has more than 50 friend links, it will not be of much value to your site, but it may also give more weight to them. Besides friend links, relevant links in forums, news, blogs, SNS and soft articles are also added to the website's external links.

　　III. The rules of natural search engine rankings

　　Many people think that the pages ranking on the first page of search engines are those that frequently update content, publish many external links and have been around for a long time, but that is actually not the case. You can think about it: when you go on a search engine, what is it you want to do? That's right — find answers!!! Users go on search engines absolutely to find answers, so the ones ranking on the first page are all answers users want to know, not positions for companies to promote themselves. Even if such an approach reaches the first page, if it does not meet users' answer standards, it will be adjusted down by the search engine — after all, natural rankings serve users, not companies.

　　A search engine can afford to lose dozens of companies, but it cannot afford to lose netizens. So if you think your company has reached a weight that a search engine cannot discard, then you have already made a lot of money. Therefore, when doing SEO promotion, you should first face your own position squarely. The correct position is to help search engines provide answers that solve users' problems, rather than doing the same things every day for the sake of rankings.

　　The above is the entire content of "How should website SEO optimization be done?" It is only for webmasters and friends to interact, exchange and learn. SEO optimization is a process that requires persistence, and I hope we can all make progress together.