In the past few days, when we discussed this issue with our friends, we still seemed to focus on keyword density and always worried about keyword density.
Some SEO webmasters insist on a ratio of 2-8%; some think it doesn't really matter, as long as they can reach a certain density; and many believe that a reasonable keyword density is a reasonable keyword density. So who is right and who is wrong?
How good is keyword density?
On this question, many experienced SEO webmasters have their own views. In short, they fall into two points: one is that there is no need to optimize deliberately, and the other is that keyword density matters. So what are the reasons behind these two views?
The webmasters who think deliberate optimization is unnecessary are mostly the more experienced ones. They paid attention to keyword density at first, but as their experience grew, keyword density mattered less. Instead, they value optimization and results more. Of course, they also know that keywords are the core content of a website and hold an important position on it, and that optimizing around keywords can achieve a good ranking, which can bring clicks, traffic and even orders.
However, deliberately controlling the frequency of keywords, in their view, makes it hard to truly start from the customer's perspective when laying out content. And nowadays search engines pursue user experience. If you want to give customers a better experience, you cannot optimize deliberately or pay attention to keyword density; only in this way can users be satisfied.
The webmasters who think keywords still need to be optimized are not all novice webmasters. This group pays a relatively high degree of attention to website content, which conforms to the rules of search engines and other search engines. In their view, appropriate keyword density can increase the weight of website articles, which is beneficial to website ranking and even more beneficial to the thematic ideas during the crawling process of search engine spiders. In this way, a better ranking can be obtained during the website ranking process, which naturally increases clicks and brings traffic and transaction volume.
As for these two views, which one is right is actually uncertain. Because of SEO optimization, everything has changed; it is impossible to stay the same. Some people may use a single keyword in an article, but its practicality, readability and value are all high, users click more, and search engines will consider the article high-quality.
Some people publish articles with a keyword density of 2-8, covering a lot, but the click-through rate is not great. The root cause is that the content value of the article is not high, so even if the ranking rises, others will not read it.
When doing SEO optimization, you cannot simply think that one approach works and another definitely doesn't. It depends on the results, and on the value of the content. As an SEO webmaster, if you are a novice, it is recommended to start with keyword density, because novice webmasters often cannot grasp the tone of the website well and cannot act quickly during the optimization process. And this is disadvantageous for novice webmasters; after all, the boss also looks at results.
For experienced SEO webmasters, there is no need to deny keyword density; after all, existence is reasonable. Keywords in an article having a certain density can really bring good searches and bookmarks to the website. However, since experienced SEO webmasters have more means and find it easier to achieve results during optimization, it is not a big problem even if they pay less attention to keyword density.
The above is the entire content of "How to Reasonably Lay Out a Website's Keyword Density?", provided only for webmaster friends to interact, exchange and learn. SEO optimization is a process that requires persistence, and I hope everyone can make progress together.
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