SEO three fundamental parts
I. Website technical SEO optimization
a. Website domain name
A good domain name should both express your brand and be brief and clear, so that users form a deep impression and remember it for a long time.
b. Website architecture
Before deciding to build a website for an individual or a company, I imagine you have already used a mind map to work out your site structure, site layout, navigation bar settings and other related tasks.
At the same time, the website must be responsive, adapting to PC, tablet and mobile phone. When choosing a theme you must pick this kind of theme, otherwise don't bring it out to "make a fool of yourself".
c. Cloud hosting
A good service provider not only guarantees the stability of the website but also its security, and more importantly, speed optimization greatly improves the indexing and ranking of the website.
d. Sitemap
A good sitemap can provide search engine platforms with a clear indexing map. There are many ways to generate one, so pick for yourself (WordPress SEO plugins, webmaster platforms and Aizhan can all generate it automatically).
e. Robots
Manage your own website well: what you want crawled and what you don't want crawled is all done in Robots, and the generation method is in d.
f. 404 redirect
Don't let your 404 page have "no way back"; be good at setting up breadcrumbs and a navigation bar. Besides, a 404 page can also be beautiful.
g. https
There is a certain difference between encrypted and unencrypted; if you can encrypt, it is best to encrypt, as it helps your indexing.
h. Website functions
If you want a store, there is a store; if you want a membership system, there is a membership system; if you want events, there are events; if you want distribution, there is distribution. Choose a good platform and a million plugins are available for you to choose from.
i. Website indexing
When planning and deploying the website, please do not enable search engine indexing; wait until it officially goes live, then go to the major search engine platforms to submit it manually. (site:domain lets you see whether it has been indexed)
j. Website statistical data
Data analysis is important indicator data for website operation. Through analysis of different dimensions, we can grasp the status of the website at any time and make optimizations and corrections at any time. Don't forget it: CNZZ and Baidu Statistics are both good choices.
II. On-site SEO
a. The three important elements of SEO
Needless to say, I think we all know them: title, keywords, description.
b. Title tag
Don't rigidly just set a single title for the website; a title tag can be added after the title. 80 characters is definitely enough for you to use, and it shouldn't be too many. Remember to include relevant keywords.
c. Keywords
Not too many, but they should be laid out in combination with long-tail keywords; 5-8 keywords is enough. As for how to lay out long-tail keywords... won't you go look at your competitors' websites? You can also take a look at the Baidu Index.
d. Description
The description is very important; it lets users intuitively see what your website does. Please keep it within 200 characters, or it no longer looks like an introduction. Don't forget to lay out keywords.
e. Content
The article content must be relevant to the content title, and a keyword density of 2%-8% is more appropriate (don't ask me why, this is how we all do it), otherwise the crawlers will consider it keyword stuffing.
Articles must be written around the content title, and keywords should be distributed throughout the article.
f. H tags
In HTML we know there are H1, H2, H3, H4 and so on. H1 is definitely the most prominent, followed by H2, and so on. Using just one H1 per page is enough.
Don't say I didn't tell you: when keywords or long-tail keywords optimized appear in H tags, there will be unexpected effects.
g. Clear URLs
When building URL links, you can set keywords in the URL link. This method makes the URL simple, clear, relevant and engaging. It's just so that both people and machines can understand it!
h. Image Alt
Search engines don't recognize images when crawling, so the Alt attribute of an image is extremely important. Whether it's the image name or the Alt attribute, both are good opportunities for you to display keywords.
That is all the content of "The Three Specific Matters of Website SEO Optimization", provided only for webmaster friends to interact, exchange and learn. SEO optimization is a process that requires persistence, and I hope we can all make progress together.
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