After a period of hard work, you finally manage to get a certain keyword ranking up, and just as you're happy for a few days, the site's keyword ranking drops again. It's not only a blow to your enthusiasm but also to your confidence — I believe this is a common problem many webmasters run into from time to time. What are the reasons behind it? 【SEO optimization】
1. Server stability is very important
Many novice webmasters, in order to save money, often rent cheap virtual hosts, and because these hosts face too much "pressure" from daily visits, it's very easy for your website to become inaccessible; once a website is inaccessible, rankings will fluctuate up and down, so choosing a high-quality host is very necessary.
2. Friend links don't only bring benefits
Friend links, as the best form of external links, have always been admired by everyone. But friend links don't only bring benefits to a website — they occasionally bring drawbacks too. When rankings suddenly drop, we can go check our friend links to see whether the other party has removed our link or whether their site has been penalized; if so, as a Beijing website design company, you should remove their link immediately to avoid being dragged down over the long term.
3. The quantity and quality of external links are inconsistent or unstable
Building external links is also one of the more important parts of SEO; the number of external links added each day and their quality also determine website rankings. The author once conducted a survey: if the number of external links suddenly drops a lot, website rankings will drop as well. So what causes external links to suddenly disappear? At present, many webmasters, in order to obtain high-quality external links, like to place links in places related to search engines, such as encyclopedias, Q&A, experience-sharing, and forum (Tieba) sites. Recently, search engines have stepped up their crackdown on links in these places. For example, if you build 50 external links on the above sites today, they may be found that same day or within 3 days, but once the search engine discovers and deletes the links, the number of external links may suddenly vanish — and if these links happen to be critical high-quality links, that will drag down your rankings and cause them to fluctuate up and down!
4. Dead links or hidden (black-hat) links exist within the website
This one is more serious. Dead links or black links have a big impact on website rankings. Dead links are easy to handle, for example by creating 404 error pages, but black links are harder to deal with as they are often hidden quite deep. So how should we deal with these links? Hehe, if your skills aren't quite polished yet, then you'll just have to use a crude method and handle these links manually — it's a bit more work, but the effect is absolutely the best. Once the black links or dead links are removed, and you still insist on updating the website every day, believe that as a Beijing web page production company, your rankings should come back soon!
5. Content updates are sometimes many, sometimes few
Many webmasters, when updating website content, have no sense of time or no specific daily work schedule, so the times at which they update website content differ every day. Don't underestimate this — this one problem alone can cause the ranking fluctuations mentioned above. That's because when spiders crawl every day, they prefer websites that update regularly. In addition, updating more content today and less tomorrow, with the daily quantity of updated content varying too much, may also cause rankings to fluctuate up and down. So how do we solve this problem? Very simple: as long as we arrange our time every day — what time to update content, roughly how much content to update each day, and so on — that's enough.
The above is the full content of "What Causes Unstable Website Keyword Rankings?" — for webmaster friends to interact, exchange, and learn from only. SEO optimization is a process that requires persistence, and I hope we can all make progress together.
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