Everyone knows that once the keywords are planned correctly, Google optimization is already half the battle won. So how does the Google search engine index and determine keywords according to its calculation rules? The 引擎力 technical department will share this with you from the perspective of how the calculation rules work, so that you can plan your keywords better when doing Google optimization.
I. How Google indexes keywords
1. How Google finds relevant content: simply put
1) The Google spider follows links from one to the next and records useful information (duplicated content and worthless content are both regarded as useless information and will be removed)
2) When Google visits a new website, the first page it visits is: domain.com/robots.txt
3) Technical SEO
4) Sitemap: two versions, html & xml — one for users, one for the spider
5) Robots file: implemented correctly
6) 404 error checks
7) Check 301 redirects, which need to be done when a website is redesigned
2. Google inclusion: connector words such as or, but, and, if and the like are not indexed, so the content actually indexed from a page is compressed into a relatively short passage; this requires rich textual content, varied vocabulary, and a high degree of relevance of the page's keywords
3. Ranking mechanism: Google algorithm (google algorithm): relevance, authority, trustworthiness, user experience
4. Obtaining traffic: through rankings, content, new links, and other means
II. How Google finds keywords, and how relevance is reflected
1. Title
2. H tags
3. Text content and the frequency of appearance; avoid irrelevant and non-core words — for example, "new product" is worse than "new pa amplifier"
4. Having LSI keywords appear in the text helps search rankings; that is, long-tail keyword selection (Latent Semantic Indexing)
5. Images, alt tags, image file names
6. Use the core keywords within the first 100 words of the text
7. The URL contains the main keyword
8. External links pointing to the page match the keyword
9. Domain relevance; avoid names that are too long or that look like spam domains
10. Anchor text relevance to the keyword — but not excessively
11. Internal anchor text: internal links — avoid "click here" and "for more information"; use "click here for more pa amplifiers" so that the keyword is included
12. Relevance of outbound links
13. Social media
That is the full content of "How Does Google Optimization Index and Determine Keywords?", shared only for webmasters to interact, exchange and learn from one another. SEO optimization is a process that requires persistence, and we hope everyone can progress together.
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