What are the signs that a website has been demoted? Generally speaking, the most obvious signs of a website being demoted are that a site: search can't find the homepage, plus a drop in rankings and indexed pages, and snapshots that don't update. Of course, that isn't always the case — some sites show only a few of these signs. For example, a site may have been demoted yet its snapshots update every day, and some are indexed quite quickly too, but a site: search can't find the homepage. There are various signs of demotion, of course, but as long as your site has been demoted, I believe these methods of mine can still be of some help to your site.
The following methods are a few successful experiences I've summed up in the course of doing SEO optimization, and I hope they can be of some help to SEO beginners.
1. Website hosting space is very important. Good hosting is very friendly to search engines. If your hosting opens slowly, switch hosting as early as possible; if you don't want to switch, you can also adjust the images, Flash, JS and other things on the site that affect page speed, which can achieve the goal of increasing speed as well.
2. Get the keyword relevance of your titles right.
3. Remove redundant words from your homepage description so the keywords stand out and relevance increases.
4. Reposition the entire site: change dynamic URLs to pseudo-static ones, position the navigation, category directories, etc., and make sure every part of the site is related to the theme and the main keywords.
5. Target one core keyword and boost the homepage's weight; once the weight is high, then target other keywords. What if you're optimizing many keywords? I suggest focusing on just one first, and once that keyword is showing results and has stabilized, then work on the others — optimize the main keyword first.
6. Build more high-quality links — through friend links, forums, blogs, etc. — and find relevant sites to build high-quality links with. Friend links must be with sites whose snapshots update normally and whose pages open normally; for forums, you can post on high-weight sites, but you must keep it in proportion and try to broaden your reach; for blogs, you can use the link wheel method to increase your site's weight.
7. Update articles regularly. Whether or not your rankings recover, content updates must not stop — keep to a certain rhythm and keep at it.
I think everyone has more or less encountered website demotion. It isn't necessarily only black-hat tactics that get you demoted; in fact, sometimes a careless accident can also produce the appearance of demotion. Demotion isn't anything scary — as long as you follow the points I mentioned above and keep at them, I believe your site's weight will recover before long. To sum it up in one sentence: with SEO, persistence is what counts! If you'd like to learn more about SEO optimization, please visit our official website: www.zhiliaonet.com.
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