Many websites, in the course of doingGoogle SEO, do not set their article titles up properly — titles that should satisfy both the needs of readers and the need to lay out keywords for search engines. Today the 知了网络 editor will share a few thoughts on "how to set website article titles to better boost Google SEO results."
I. Strategy for website article titles
If an article is merely indexed, its actual value forGoogle SEO is limited. If you want better Google SEO results, build the article title around how users actually search — that way, while being indexed, it can rank for long-tail terms, especially long-tail question phrases, and pull in precise search traffic.
II. Techniques for setting website article titles
The main job of an article title is to place long-tail keywords, highlight the density of the core keyword, and show relevance to the whole site. So the article title can simply serve as the site's SEO Meta title; you may also include the brand name. There is no need to place the core keyword, or several keywords — just concentrate the weight on ranking for search terms related to that article's title.
III. Where the core keyword should appear in the title
If the article title contains the core keyword and the site is optimizing for that core keyword, then please put the core keyword in the front part of the title to gain better weight. For example, if the target term isGoogle optimization, "How to build backlinks during Google optimization" is better than "How to build backlinks in a way that is friendlier to Google optimization." If you use the city sub-sites we developed, the effect is even more obvious — the city name is attached directly in front, so together it reads: "How to build backlinks during Shenzhen Google optimization," which invisibly places the term "Shenzhen Google optimization" and makes ranking easier.
IV. Do not change article titles and URL links at will
Do not change an article title casually. Once changed, it causes major changes to the snapshot, which in turn makes rankings for some of the site's keywords fluctuate. Nor should you delete the existing content and re-add it, since that only turns well-ranking links into 404s, and over time organic rankings will drop.
V. No prohibited words in article titles
In website page titles, try not to use words like "official site" or "official website" unless the site itself is an official one — this avoids complaints of infringement from the genuine official brand, which would lead to Google intervening in the SEO results.
VI. Avoid contact details in titles where possible
Do not put any contact information in SEO titles (such as QQ, WeChat ID, mobile or landline numbers, etc.).
Finally, you can look at how peers are doing withGoogle SEO — see how they write their articles, or refer to Blog posts that rank high for your keywords to see how they set titles and write content. Overall, an article title must be attractive, make users want to click, and satisfy their curiosity or their search need — that is the key to excellent title writing. At the same time, given how Google and various AI models currently weigh the time factor, we should reflect, as far as possible, that the content is the latest when writing titles, for example: "The latest Google algorithm update and Google SEO optimization guide freshly released in July 2025."
