Methods and Techniques for Expanding Long-Tail Keywords

　　Once a corporate website is built, companies generally choose to carry out SEO optimization. Website optimization is divided into on-page optimization and off-page optimization, and keyword optimization within on-page optimization is a very important step — keywords can be called the soul of a website, and keyword optimization is where the technical core lies. Among them, long-tail keywords can bring a very large amount of traffic to a website and are fundamental, so many webmasters now attach great importance to the matching and optimization of keywords.

　　When we search for a keyword, we find that there is a drop-down box on the search engine, and the words appearing in the drop-down box are generally the words users search for most. Analyzing the drop-down box is one of the most commonly used ways for us to analyze keywords; the keywords shown inside it all have relatively high click and traffic volumes, so we can draw on these keywords and thereby expand the keywords we need.

　　Baidu search is also a method we commonly use to expand keywords. Generally, when we search for a keyword, many related searches appear at the very bottom of the search content, which can be said to be a reference basis for expanding keywords; this method is very helpful for webmasters' website optimization. In addition, webmaster tools and keyword software are also good options and are important tools for choosing keywords. There are currently a great many such websites, and webmasters can search for them online.

　　The vocabulary in the Baidu backend is also very comprehensive; merchants can go there to find keywords related to their own promotion, and registering for the backend is free.

　　Many Q&A platforms and professional communities nowadays also offer quite a few long-tail keywords that can be drawn on, and the sheer quantity will astonish you.

　　Compared with target keywords, long-tail keyword optimization is somewhat less difficult, yet the customer experience is actually very good as well. Above I have shared some methods for expanding keywords, and I hope they can be of some help to everyone.